ScaleUp Sidekicks

Marketing consulting for established firms

Better marketing starts with the right answer.

You want marketing that moves the business. But every fix you're offered comes from someone selling that fix. We start with your strategy, write a plan with the numbers we expect to move, then put the right answer in place: automation, contractors or a new hire.

Book a strategy call See how it works

Fifteen minutes, free, and useful either way.

A crew building a rocket, and the rocket launching Three small figures raise parts into place until a rocket is assembled. The gantry pulls away, the engine lights, and the rocket climbs while the crew stays on the ground with their arms up.

Everyone's diagnosis happens to be their product

Every adviser you could call is also selling one specific fix, so the answer is settled before anyone looks at your business.

Ask an agency

The answer is a retainer, whatever the question was.

Ask a software vendor

The answer is a license, and your team learns one more tool.

Ask a recruiter

The answer is a hire, and the fee lands the day they start.

Ask an AI consultant

The answer is AI, even for work that needs a person.

We start with your strategy and work backward to the answer.

The answer might be automation, contractors or a full-time hire, and most firms need a mix. You see the reasoning and the cost behind each one before you spend a dollar on any of them. Whatever we build or find is yours.

See how it works

A marketing plan you can hold us to

Ten business days. We map your marketing end to end and hand you a plan with the metrics we expect to move, plus a way to measure them yourself.

  • Duration10 business days
  • Your time2 hours total
  • What we needView-only access
  • You getA plan with target metrics
  • PlusA costed recommendation

$4,500

The Marketing Assessment. Credits in full against a build.

Book a strategy call

Every engagement starts with a free call.

Where your marketing standsEvery channel, what it costs, and what it's producing today.
The metrics we expect to moveNamed up front, each with a starting baseline.
How you'll measure themIn tools you already use, so you can check the numbers yourself.
The recommendationAutomation, contractors or hires, with the cost of each.

What the plan recommends

Three ways to get the work done

Most firms get a mix. Your plan says which work goes where, and why.

Automate it

$12k to $18k

Repeatable work a system should do. We build it inside your accounts, documented, and it's yours from day one.

Optional upkeep afterwards, $1,000 a month.

Outsource it

Your own crew

Skilled work you need on demand. We find vetted contractors, set them up with your plan's briefs, and they work with you directly.

Scoped in your plan.

Hire for it

The right person

Work that belongs inside your company. We help define the role and find the person, and we find contractors to keep the work moving until they start.

Scoped in your plan.

Every path ends with a handover. See each one in detail.

Whatever we build or find is yours

You own all of it, from day one

The systems, the contractor relationships and the people you hire all belong to you. We set them up, hand them over and step back.

The systemsBuilt in your accounts, documented, yours to change.
Your crewContractors who work with you directly.
Your hiresOn your payroll, with a playbook to start fast.
The planYours to act on, whoever carries it out.

How every engagement ends

We record a walkthrough, hand over the systems, the contacts and the playbook, and step back. Your team runs it from there, and the numbers in your plan tell you how it's going.

The rocket gone, the systems still running, the sidekick leaving A rocket climbs away at the top of the frame. The stacked systems keep pulsing on the ground while the smaller figure waves and walks off.

The work is yours. So is the credit.

Proof

Ten years of finding the right answer

Joe has been the freelancer, the agency and the client, so he knows what every option looks like from the inside.

10+ yrsin marketing, agency side and in-house
200%increase in sales-qualified leads on a $30k monthly budget
30client programs run at agency scale
6 and 7 figurebrands scaled, as marketer and systems thinker
01Built on the model

Survivorz, Joe's own business

Built and run on sourced talent working inside systems Joe designed. It's live, he owns it outright, and every part of it is open to inspect.

One business you can open beats seven testimonials. survivorz.co

See four earlier builds with the numbers attached, or read Joe's full background.

Book a strategy call

The questions that come up

How will I know it's working?

Your plan names the metrics we expect to move, each with a starting baseline and a way to measure it in tools you already use. You check the numbers yourself, whenever you like.

Will this replace my team?

It adds to them. The plan decides what your team should keep and finds a system or a person for the rest. Your team gets the credit for what ships.

What if we already have a strategy?

Then the Assessment puts it to the test. Some strategies need a new direction and some just need the right people behind them. Either way you'll know which, with the numbers to back it.

What if the answer is a hire?

Then we help you make a good one. We define the role, help find the person, and find contractors to keep the work moving while you hire.

Who owns what you build and who you find?

You do. Systems live in your accounts, contractors work with you directly, and hires go on your payroll. When we're done, we hand it all over.

Why not hire a big consultancy?

You could, and you'd get a strategy deck. We write the plan and then put it in place, at a size and a price built for firms like yours.

Book a strategy call

Fifteen minutes on where you want your marketing to be and what you've tried so far. Free, and useful either way.

Book a strategy call Or see a free Sample